Articles

AI & Work

Marketing Built an Assembly Line. AI Breaks that Model.

Aug 30, 2026

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5 min read

Marketing Built an Assembly Line. AI Breaks that Model.

What happens when one experienced marketer can suddenly do the work that used to require five handoffs?

Renea Lewis

Workforce Economy

Your Company Has an AI Strategy. Who Owns What AI Is Allowed to Say?

Aug 7, 2026

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6 min read

Your Company Has an AI Strategy. Who Owns What AI Is Allowed to Say?

Why I think the AI Communications Architect is the missing connective role between communications, marketing, editorial, technology and AI governance.

Renea Lewis

Elanco

+11

Jul 28, 2026

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4 min read

Your Brand Strategy Is Costing You 21% — Here's Why

The real cost of a scattered brand strategy, and the one habit that reverses it.

Renea Lewis

The Creator Economy Is Booming. So Why Do 71% of Creators Earn Less Than $30,000?

Jul 22, 2026

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6 min read

The Creator Economy Is Booming. So Why Do 71% of Creators Earn Less Than $30,000?

Billions of dollars are flowing through online platforms. Most of the people producing the content and products are still waiting for their share.

Renea Lewis

Workforce Economy

Who Is the American Dream Still Working For?

Jun 19, 2026

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4 min read

Who Is the American Dream Still Working For?

ROGUE RIFFS | Working to Live: Sharp Takes On What It Means to be Human in a Changing World.

Renea Lewis

Elanco

+11

The Animal Health Industry is Restructuring. Are Your Marketing Teams Still Running Last Year's Growth Playbook?

Jun 1, 2026

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7 min read

The Animal Health Industry is Restructuring. Are Your Marketing Teams Still Running Last Year's Growth Playbook?

How vertical integration, manufacturer DTC pivots, and distributor consolidation are reshaping the animal health supply chain — and what it means for every marketing leader in this industry right now.

Articles

Marketing Built an Assembly Line. AI Breaks that Model.

Your Company Has an AI Strategy. Who Owns What AI Is Allowed to Say?

Your Brand Strategy Is Costing You 21% — Here's Why

The Creator Economy Is Booming. So Why Do 71% of Creators Earn Less Than $30,000?

Who Is the American Dream Still Working For?

The Animal Health Industry is Restructuring. Are Your Marketing Teams Still Running Last Year's Growth Playbook?

Workforce Economy

Animal Health

Veterinary

Supply Chain Distributors

Marketing Growth

Industry Restructure